The logo was created by the way the Barkar is produced. For example, the wheel of the cart forms the basis of the logo and the letters refer to the craftsmanship. Furthermore, a letterhead with the logo embossed, a wooden name card, a bottle opener and a ballpoint pen with a logo were made. These were made from the same material as the wooden cart. 

To better promote the Barkar without using photos, I developed it in 3D. As the final part of this case, a nice website was designed. To make the website a real experience, I used logo animations, parallax effects and interactive sliders. Furthermore, the website also offers the option to put together your cart completely yourself.